AS FORMER ATHLETES, MY WIFE AND I HAVE ALWAYS BEEN COMFORTABLE WITH PUSHING OUR BODIES. BUT AS WE LEFT OUR 20s, IT BECAME HARDER FOR US TO DO ONE MORE, GO THE EXTRA MILE.
WITH REGULAR SHOPPING TRIPS TO THE ORIGINAL BODYBUILDING.COM STOREFRONT WITH MY DAD, I WASN'T AFRAID OF SUPPLEMENTS. NOR DID I CARE WHAT WAS IN THEM. I DIDN'T CARE ABOUT HEART HEALTH AND LONGEVITIY. I CARED MORE ABOUT HOW I LOOKED AND LESS ABOUT HOW I FELT.
SO, I TOOK WHATEVER PRE-WORKOUT WAS ON THE MARKET. I WAS OFTEN OVER-CAFFINATED YET FATIGUED, MIGRAINES ON REST DAYS? A REGULAR OCCURANCE. WE KNEW THESE PRODUCTS WEREN'T GOOD FOR US, BUT WE TOOK THEM ANYWAY.

OUR ENTIRE PERSPECTIVE CHANGED WHEN WE BECAME PARENTS. THE WAY WE VIEWED SUPPLEMENTS AND HEALTH CHANGED. I DROPPED THE IDEA THAT RUNNERS COULDN'T BE JACKED AND ALL JACKED DUDES WEREN'T RUNNERS. KASSIE AND I CRAVED A MORE SUSTAINABLE, WELL-ROUNDED APPROACH TO FITNESS. WE WANTED TO BE ABLE TO RUN A MILE IN LESS THAN 10 MINS BUT ALSO STRONG ENOUGH TO THROW ALL 3 OF OUR KIDS ON OUR BACKS, CURL THEM, AND DEADLIFT THEM ALL AT THE SAME TIME.
WE WANTED TO FEEL HEALTHY AGAIN.

WE COULDN'T FIND A PRE-WORKOUT THAT SPOKE TO FUNCTIONAL STRENGTH AND ENDURANCE WITHOUT NEGATIVE SIDE EFFECTS OR BEING CHALKED FULL OF CAFFIENE AND BS.

SO, WE CREATED PRIMAL CHARGE.

WE CREATED THIS FOR THE FORMER ATHLETE WHOSE STILL PUSHING THEMSELVES.
WE CREATED THIS FOR THE MOMS & DADS WHO DON'T JUST WORKOUT FOR THEMSELVES, BUT THEIR FAMILIES TOO.
WE CREATED THIS FOR THOSE WHO WANT TO LIFT HEAVY SH*T AND LOOK GOOD FINISHING A MARATHON.
ALL AROUND US PEOPLE ARE OKAY WITH TAKING THE EASY ROUTE. WE'RE ABOUT TAKING THE ROAD LESS TRAVELED.

HOPE YOU JOIN US ON THIS JOURNEY...

-KASSIE & CHASE